[Portfolio / Case Studies]

MY WORK SPEAKS

Real projects for real businesses in the Chattanooga area. Here's how I've helped local companies establish and grow their digital presence.

Local Retail Business case study
01
Chattanooga, TN

Local Retail Business

Website DesignSEO OptimizationGoogle Business ProfileContent Strategy

This established retail shop needed to modernize their online presence to compete with big-box stores and e-commerce. I built a clean, fast-loading website showcasing their products and unique in-store experience.

The Challenge

Minimal online presence despite decades in business. Customers couldn't find them on Google.

My Solution

Full website redesign, Google Business Profile optimization, and a targeted local SEO strategy focusing on neighborhood-level search terms.

Results

Significantly increased online visibility
Higher foot traffic from Google Maps discovery
Professional digital presence matching their in-store quality
Home Services Company case study
02
Ringgold, GA

Home Services Company

Website DevelopmentLead Capture FormsGoogle AdsAnalytics Setup

A growing home services company needed a website that would generate leads, not just look good. I designed a conversion-focused site with custom service request forms and backed it with Google Ads.

The Challenge

Relied entirely on word-of-mouth. Needed a digital channel to generate consistent leads.

My Solution

Built a lead-generating website with smart service request forms, launched targeted Google Ads campaigns for high-intent local searches.

Results

Consistent flow of qualified leads
Reduced cost-per-lead through optimized campaigns
Professional online presence building customer trust
HVAC Company case study
03
Chattanooga, TN

HVAC Company

WebsiteLead Capture FormsLocal SEOGoogle Business Profile

This HVAC company was paying a large agency for cookie-cutter digital marketing but not getting the personal attention their business deserved. After switching to CSS, they gained hands-on services a big agency would never offer — like direct communication, custom strategy, and real flexibility — all while saving a significant amount on their monthly costs.

The Challenge

Locked into a big agency that charged premium rates but delivered generic, one-size-fits-all service with little personal attention.

My Solution

Took over their digital presence with a conversion-focused website, service request forms, Google Business Profile optimization, and local SEO — all with the hands-on, personalized approach a large agency can't match.

Results

Significant monthly savings compared to the previous agency
Personalized services and direct access that a big agency never provided
More qualified service calls through improved local search visibility
A true digital partner, not just another vendor
Hair Salon case study
04
Chattanooga, TN

Hair Salon

Website DesignOnline BookingSocial Media GraphicsGoogle Business Profile

This salon was relying solely on Facebook lead generation through content posting — but beyond that, they had zero online presence. No website, no Google listing, no way for clients to find or book them outside of social media. I stepped in and built them a complete digital foundation from scratch.

The Challenge

Generated leads only through Facebook content posting with no website, no Google Business Profile, and no way for clients to book online.

My Solution

Built a stylish, mobile-friendly website with online booking integration, set up their Google Business Profile to capture local searches, and created branded social media graphics to level up their existing Facebook presence.

Results

A professional website where clients can discover and book appointments
Google Business Profile bringing in new clients through local search
Elevated social media presence with branded, consistent graphics
A complete digital foundation beyond just Facebook
Fiberglass Boat & RV Repair case study
05
Ringgold, GA

Fiberglass Boat & RV Repair

WebsiteGoogle WorkspaceEmail OrganizationBusiness Card Design

A local fiberglass repair company owner wasn't sure where to start with his digital presence, so I stepped in and handled it end to end — building his website, setting up a Google Workspace, and even proactively organizing his email with folders and filtering for recurring clients. I also designed a business card mock-up for him, with plans to grow his internal systems by implementing a new digital work order system.

The Challenge

No digital presence and no idea where to start — from a website to professional email and day-to-day organization.

My Solution

Built his website, set up Google Workspace, and proactively created email folders and filtering for recurring clients. Designed a business card mock-up, with a roadmap toward a digital work order system.

Results

A professional website and business email up and running
An organized inbox with folders and filtering for recurring clients
A branded business card mock-up ready to print
A roadmap for a digital work order system as the business grows

MORE CASE STUDIES COMING SOON

I'm currently documenting more client success stories. Check back soon for detailed case studies with before/after comparisons.

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